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1200 miles, 2 shows, 4 customers, 1 utility strike, and that other thing

Our tour across America

OX ON THE ROAD · SPECIAL ISSUE

Three weeks ago we flew from Stockholm to Denver, walked into a hotel lobby full of fiber people, and did not stop moving until Nashville.

Two shows. Four customer visits. Twelve hundred miles of interstate in between.

This issue is what the road told us. Most of it was good. One part of it was not, and we decided to print that part anyway.

Denver: the room had energy again

Mountain Connect. Sunday night at the Sheraton, before anything official had started, and the lobby was already full. Summer was over, the holidays were done, everybody was back on the road.

That matters more than it sounds. You can read a market in a hotel lobby. Nobody was comparing scars. They were comparing calendars. New projects, new markets, new crews.

The BEAD money is moving. You could feel it in the room before anyone said it out loud.

Watch: two founders, one camera, no script

While we were in Denver, I sat down with Brian Hollister, co-founder and CEO of Bonfire. No run of show, no talking points, two cups of coffee and a camera.

One Swedish software company that exists because a fiber construction crew got tired of its own paperwork. One American operator whose purpose is painted on the wall behind us: every American deserves access to affordable broadband.

We are not going to summarize it for you. Watch the conversation.

The jobsite: a hundred degrees, an iPad, and a utility strike

The best part of Denver was not the show floor. It was the morning we drove out to a jobsite with one of our operators and their contractor.

We met the construction manager. We met the sub. We met the guys doing the work. They walked us through their own day on the platform: where they log, what they photograph, how they close a task out.

Three things they told us, in their words. It saves them time. Everyone can see progress and quality without making a phone call. And they get paid on time, because they can evidence the work.

Then, while we were standing there, the crew hit a utility.

That is the part you cannot stage. Inside a minute it was marked as a deviation on the map, photographed, recorded, and the right people were on their way out to fix it. No email chain. No arguing later about who was on site Tuesday. Just a record, made where the work happened.

It was somewhere north of a hundred degrees. Dazzling sun, no shade. And a guy standing in it with an iPad, doing the job properly.

Twelve hundred miles: four customers and one wrong turn on purpose

ISE EXPO in Nashville was the following week. We could have flown. We decided to drive and see customers on the way.

How far can it be? Twelve hundred miles, it turns out. America is bigger than it looks on a map from Sweden.

Four stops. IdeaTek in Buhler, Kansas, where the operation is growing fast and the team seemed genuinely surprised that anyone would drive out to see them. We were next door in Denver, so of course we came. A customer in Kansas City. Then Socket in Columbia, Missouri, and Fibersmith in the same town, who are both client and partner to us.

And one unscheduled detour. Somewhere on I-70 there is a sign for Lindsborg, Little Sweden USA, and an Ölstuga. Beer cottage. A Swedish settlement from the 1860s, a Swedish flag flying next to the Stars and Stripes on the main road, and a pub with a Swedish name in the middle of Kansas.

We went in. Tried to speak Swedish. Nobody spoke a word of it. We ended up talking to a guy from Idaho and a local girl instead, which was better anyway. This part of the country is amazing and we were proud to be there.

The part we did not want to write down

Engaging with customers in person, at events, and on calls is how we get insights frequently, here is what we are hearing lately. A lot of our customers are running the version of the platform they were onboarded on.

Not the software. The version. If we trained you two years ago, there is a good chance you are still working the way we showed you two years ago, with two years of features sitting there unused.

We ship constantly. We send this newsletter. We send the emails. And it may not land, because you have a day job and a build to run and forty other vendors sending you things.

We have seen it happen in real time. A customer described a problem to us. We told them we had solved it nine months ago and written about it. They had not seen it.

That is not their failure. It is ours, and we are working on it. In the meantime, here is the practical version. If something in your workflow is annoying you, ask us before you build a workaround. There is a decent chance it is already in there.

Tell us what is annoying you about your build. Reply to this email with the one thing in your workflow that costs you the most time. We will tell you straight whether it is already solved, on the roadmap, or news to us.

From the field: how NEO Connect made every dollar verifiable

Speaking of evidence. NEO Connect runs feasibility, design, construction management and grant compliance on large fiber builds, and they made one rule the whole thing turns on: a contractor has to enter their work in Ocius-X to get paid, and what they enter has to match their invoice. No match, no payment.

That single requirement turned the platform into a verification layer over every dollar on a grant-funded project. It is how they caught a contractor billing full rates for a shadow conduit quietly laid in the same trench, fast enough to ask the question early instead of finding it in a forensic audit years later.

OciusX_Customer_Case_Study_NEO_Connect.pdf40.64 KB • PDF File

The bottom line

You cannot learn any of this on a Teams call. Not the utility strike. Not the version gap. Not the comments people open with at the booth.

Come find us at the next one. Or better, tell us what is annoying you about your build, and let us tell you whether we already fixed it.

Pär Cedergren
CEO and Co-Founder, Ocius-X

Want the version of your build where the record makes itself? Book twenty minutes and we will show you on your own project. Book a demo